Human Behavior Project Ideas

Interpreting Area Data from Maps vs. Graphs: An Experiment in Visual Perception
Graphical methods of data presentation are a key feature of scientific communication. This project asks the question, "What's the best way to compare the land area of states: a map or a bar graph?" You'll be measuring performance on two different visual discrimination tasks: comparison of areas vs. comparison of position on a common scale. Which method is more accurate? Which method is faster? This project will get you thinking about how… Read more

Motion After-Effects in Vision *
If you stare at a waterfall, or look at passing scenery from the window of a moving train, you will have a strange sensation when you turn your gaze to something stationary. You can investigate these types of motion after-effects with simple equipment described by the Exploratorium. How long does it take to induce the effect? How long does the effect last? Can the after-effect be canceled by viewing motion in the opposite direction? (Staff,… Read more

Practice *
We've all heard that "practice makes perfect," but what is the best way to practice? For example, does "mental practice" do any good? You'll need at least 9 volunteers for this project. Pick a well-defined sports activity, with a measurable outcome, such as shooting basketball free-throws (measure number of shots taken and number of shots made), or balancing on one foot on a slightly raised beam (measure how long you can do it; if it's too… Read more

Shaping Your Thoughts?
This is an interesting experiment that explores certain aspects of how your brain pays attention. In this project, you'll have to recruit a bunch of volunteers to take a simple test: naming a list of printed shapes. What makes the test tricky is that words will be printed on top of the shapes. The word/shape combination creates the potential for the brain to get conflicting information. Which information is more likely to grab your attention:… Read more

The Brains Behind 'Where's Waldo?'
What makes you notice someone in a crowd? Why do some things stand out, while others melt into the background? In this science project you can investigate the psychology of how things get noticed, by studying how our brains perform a visual search. Read more