Writing Surveys to Determine Fear
Posted: Wed Nov 30, 2005 11:50 am
In my original plan, I wanted to determine if fear has become an "epidemic" in our society. However, I soon realized that it would be nearly impossible to "measure" one's fear. After talking with an epidemiologist, he suggested that I express fear in terms of one's perception of the Avian Flu.
I have come up with a research plan in which I randomly select 30 students and 30 faculty members to complete a survey on their perception of the Avian Flu. (I am using two different age groups to see if there is any significant difference between perceptions.) The survey I have so far is:
1. I am a Broadneck High School (student, faculty member)
2. Before receiving this questionnaire, had you heard of Avian Influenza (Bird Flu)?
If yes,
3. On the following scale, please rate what you think your risk is of being exposed to the Bird Flu in the next year.
Highly Unlikely / Unlikely / No idea / Likely / Highly Likely
4. If you were to be exposed to the Bird Flu, what effect would you expect to occur?
No effect / Mild Illness (symptoms similar to those of common cold) /
Serious Illness (hospitalization required) / Death
Therefore, given the exremely low risk of human contraction of Bird Flu, I can use the data obtained to determine the accuracy of one's perception. I may also change the project to have the subjects complete the survey, and then retake the survey after receiving either a media coverage clip (biased) or informational article (factual).
My question is this: Is my survey sufficient to obtain the information that I am testing for, and if not, how can i change the wording/what other questions can I ask to make my survey more valid?
Thanks!
I have come up with a research plan in which I randomly select 30 students and 30 faculty members to complete a survey on their perception of the Avian Flu. (I am using two different age groups to see if there is any significant difference between perceptions.) The survey I have so far is:
1. I am a Broadneck High School (student, faculty member)
2. Before receiving this questionnaire, had you heard of Avian Influenza (Bird Flu)?
If yes,
3. On the following scale, please rate what you think your risk is of being exposed to the Bird Flu in the next year.
Highly Unlikely / Unlikely / No idea / Likely / Highly Likely
4. If you were to be exposed to the Bird Flu, what effect would you expect to occur?
No effect / Mild Illness (symptoms similar to those of common cold) /
Serious Illness (hospitalization required) / Death
Therefore, given the exremely low risk of human contraction of Bird Flu, I can use the data obtained to determine the accuracy of one's perception. I may also change the project to have the subjects complete the survey, and then retake the survey after receiving either a media coverage clip (biased) or informational article (factual).
My question is this: Is my survey sufficient to obtain the information that I am testing for, and if not, how can i change the wording/what other questions can I ask to make my survey more valid?
Thanks!