Human Behavior Science Projects (45 results)

Do you like to read? Did you know that most people read without even thinking about it? Find out in this experiment how a simple reading/color test called the Stroop Effect can show you how your brain works. Read more

Did you know that the average child sees 20,000 30-second TV commercials in just one year? That's a lot of encouragement to buy new toys, clothes, entertainment, and food. In this behavioral science fair project, you'll find out some other ways (besides commercials) that marketers use to try and get adults to buy products, like having them touch or hold an item. You'll find out if these methods work with kids, too, and if they increase how much people are willing to pay for a product. It's a… Read more

If you stare at a waterfall, or look at passing scenery from the window of a moving train, you will have a strange sensation when you turn your gaze to something stationary. You can investigate these types of motion after-effects with simple equipment described by the Exploratorium. How long does it take to induce the effect? How long does the effect last? Can the after-effect be canceled by viewing motion in the opposite direction? (Staff, date unknown) Read more

We've all heard that "practice makes perfect," but what is the best way to practice? For example, does "mental practice" do any good? You'll need at least 9 volunteers for this project. Pick a well-defined sports activity, with a measurable outcome, such as shooting basketball free-throws (measure number of shots taken and number of shots made), or balancing on one foot on a slightly raised beam (measure how long you can do it; if it's too easy, try closing your eyes). Test all volunteers… Read more

Graphical methods of data presentation are a key feature of scientific communication. This project will get you thinking about how to find the best way to communicate scientific information. Read more