After 25 years, World No Tobacco Day is making an impact

May 31 marks the 25th anniversary of World No Tobacco Day, but does the day really inspire anyone to think about quitting smoking? Yes it does, according to a new study. Researchers monitored news promoting cessation and Internet search queries indicative of cessation for six years in seven Latin American nations. Cessation news coverage and Internet search queries for cessation peaked on World No Tobacco Day, increasing as much as 83 percent and 84 percent compared to a typical day, respectively. Read more