A ‘Demure’ Domination

Merriam-Webster Dictionary defines Demure as “affectedly modest, reserved or serious: coy.” That was the past, now thanks to Chicago TikToker Jools Lebron (@joolieannie), a noted figure in the beauty sphere of the TikTok community with 1.9 million followers, the word has become a massive buzzword within Gen Z and Millenials.  The first video that launched... Read more