Does Gender Affect Color Preference? *
AbstractIf you compare products made primarily for boys with products made primarily girls, you will probably notice differences in colors for the two groups. Why do you think this is? Is it the marketplace responding to gender-based color preferences? Do you think it's the other way around, and the products create gender-based color preferences? Design a survey study to find out if gender actually make a difference in color preferences. Here are some questions you might want to consider when designing your study: Does it make a difference if you ask someone to name a color preference vs. actually choosing from a range of presented colors? Does the experimental object have an influence, i.e., clothing vs. notebook or book cover vs. backpack vs. automobile? Are the results affected by the number of choices offered? (Idea from Donabedian, 2004)
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Last edit date: 2017-07-28
BibliographyDonabedian, A., 2004. "Does Gender Affect Color Preference?" California State Science Fair Project Abstract [accessed February 1, 2006] http://cssf.usc.edu/History/2004/Projects/J1704.pdf.
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